Virtually every copywriter talks a good game about research – so we wanted to find out what it takes to develop expert-level customer research skills. Today’s guest, Hannah Shamji, is here to tell us what that looks like. Hannah is a consumer psychologist and the former head of research at Copyhackers. She’s helped brands like HubSpot, ShopifyPlus, and Doodle use qualitative research methods, jobs to be done theory, and behavioral psychology to unlock deep customer insights and elevate their messaging. We sat down with Hannah to talk about the basics of a successful customer interview, why listening is so important in the research process, and how to present your research to clients.
Connect with Hannah Shamji:
https://hannahshamji.com/
https://www.linkedin.com/in/hannahshamji/
Freelanceology website: https://freelanceology.io/
Connect with Chris Collins:
https://christophercollins.co/
https://twitter.com/CCollinsDC
Connect with Aly Goulet:
https://twitter.com/alygouletwrites